The Power in Naming Your Marketing Elements

This article is by, for and about copywriters but should also be read by brand managers and anyone else who hires them.

Not only is it informative, it’s entertaining to see what others have done in naming their products.

You’ll note that I deleted the words “it’s simple” from the first paragraph quoted below. That’s because in real life, it ain’t always simple.

 – Al

From Target Marketing:

“Make your guarantee, discount, order form or customer program/service more memorable by giving it a name. It adds oomph to your message, costs you nothing and strengthens your branding.

“Whether you’re branding a catalog, bundling products or adding value to an offer, an engaging name can help identify the benefit, explain a complexity, and increase response while differentiating you from your competition. “

Read the full story.