According to this survey, authenticity, entertainment value and story-telling rule when it comes to acceptance of branded content among all age groups of women.
Least favorite subject: politics. Not from brands, anyway.
“From fashion and beauty to home design and wellness, female-centric brands are a natural fit for sponsored content. Lucky for them, most women—87 percent, to be exact—see branded content in a positive light, according to an Influenster survey of nearly 13,000 U.S. women across Generations X, Y and Z. Among the study’s finds: Authenticity rules.”