How to Launch an Influencer Campaign

A lot of folks I’ve been speaking with lately have expressed some interest in learning about Influencer Marketing.

Here’s an into to the subject that should get you going in the right direction.

 – Al

From EContent:

“The 2015 ‘Nielsen Global Trust in Advertising’ report found that 83% of ‘online respondents in 60 countries say they trust the recommendations of friends and family.’ Whether you do it in real life or on the web, you are turning to other people to help make decisions—and this is the basis of influencer marketing.”

Read the full story.