Television aimed at children has been well-monitored for years.
Now, in the Wild West of internet advertising, it seems we are ready for the same. The question of course is “how?”
This article provides some context and possible solutions, but it also predicts that by 2019 only 10% of programmatic ad buys for kids will be compliant.”
“The kids digital advertising market is expected to hit $1.2 billion and represent 28 percent of all advertising directed at kids, according to a report by accounting firm PwC.
“PwC said that increasing data privacy requirements for kids’ online activities…continue to drive demand for compliant digital media technology, where kids are only shown ads that are appropriate for them.”