Video testimonials are definitely something marketers should consider, as this article proves.
If any of my local (SoCal) readers need help making them, let me know. It's something I can do for you.
"According to a Nielsen research, '92% of people will trust a recommendation from a peer; 70% of people trust a recommendation from someone they don’t even know.'
”User-generated content...will...open up your brand to all of the followers of your participating customers. If just 20 customers participate, and they have an average of 200 followers, suddenly as many as 4,000 new eyes are on your product."
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