The “small screen” keeps getting smaller.
In a smart move (sorry) by YouTube, video ads built for smartphones will be shown to users who are viewing on their mobiles.
Videographers and editors around the world take heed!
– Al
“YouTube is embracing vertical video ads to let brands “provide a more seamless mobile experience” for viewers… [I]t also revealed plans to sell advertisers video ads based on users’ personalized home feeds.
“Advertisers can now snap up slots that fill up a users’ screen when they’re viewing content on YouTube’s mobile app in a similar way to the ads served by the likes of Instagram and Snapchat.”
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When viewers tap on a vertical video ad they can be redirected an external link, like a company website / YouTube