The "small screen" keeps getting smaller.
In a smart move (sorry) by YouTube, video ads built for smartphones will be shown to users who are viewing on their mobiles.
Videographers and editors around the world take heed!
"YouTube is embracing vertical video ads to let brands "provide a more seamless mobile experience" for viewers... [I]t also revealed plans to sell advertisers video ads based on users' personalized home feeds.
"Advertisers can now snap up slots that fill up a users' screen when they're viewing content on YouTube's mobile app in a similar way to the ads served by the likes of Instagram and Snapchat."
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