Streaming audio offers attractive targeting and personalization for audio advertising, if only marketers can figure it out.
Here’s a start.
“[Digital audio] can help you build out playlists based on your mood, your personal preferences or where you are. And because you can access these platforms across personal devices, your car and the connected home, there’s an opportunity to engage consumers depending on how they’re listening, by the device. [Yet] many marketers still put out the same generic 15- or 30-second audio ad. They treat digital audio like terrestrial radio, and that’s the biggest mistake you can make.”
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