The results of this study present good news, I believe.
“Voting with your dollars,” “the democratization of commerce,” however you wish to call it, it is happening and it’s happening now.
Get on board, folks.
“Brands with a high sense of purpose have experienced a brand valuation increase of 175% over the past 12 years, compared to the median growth rate of 86% and the 70% growth rate for brands with a low sense of purpose.
“Nearly two-thirds of millennials and Gen Z express a preference for brands that have a point of view and stand for something.”
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