Copywriting: Don’t Be Afraid to Go Long

Does my homepage copy seem long to you?

Maybe so, but it’s not because I didn’t know when to stop typing.

Let this article explain why you may wish to emulate that approach on your own site.

– Al

From Target Marketing:

“Traditional direct response marketers knew that long copy performed well. But in the digital age, marketers and writers are afraid of going long. Let me help alleviate those fears.”

Read the full story.

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