Copywriting: Don’t Be Afraid to Go Long

Does my homepage copy seem long to you?

Maybe so, but it’s not because I didn’t know when to stop typing.

Let this article explain why you may wish to emulate that approach on your own site.

– Al


From Target Marketing:

“Traditional direct response marketers knew that long copy performed well. But in the digital age, marketers and writers are afraid of going long. Let me help alleviate those fears.”

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