Storytelling is Key, in Email and Everywhere Else

This article speaks to the importance of engaging your audience with something memorable.

Shameless self-promotion:
Need help doing that? Well, that’s just what I’m here for.

 – Al


From DM News:

“The importance of a brand story to customers is that they feel ‘they’re becoming part of something’…[T]here may be many audiences, and many pipelines to them, but everything leads back to the central message.”

Read the full story.

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