More on Content Marketing in 2018

Still looking at prognostications for the year ahead, despite it being almost 1/12 over.

P.S. Re: My recent post about Artificial Intelligence (AI)

I think companies that utilize sophisticated automated algorithms to make real-world decisions should simply say that they USE AI, rather than saying they ARE AI, and focus on what they are using the technology for rather than focusing on the technology itself.

My two cents.

 – Al

From E-Content:

“It’s a new year and content marketing continues to grow as the cornerstone of all marketing. According to a benchmarks and trends report from the Content Marketing Institute, 62% of B2B marketers in 2017 reported that their content marketing strategies are more effective now than they were in the previous year.”

Read the full story.

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