The three key takeaways in this article are important, though my primary concern is how the prevalence of “fake news” impacts receptivity to our marketing messages. It certainly can’t help.
I concur with the finding that greater transparency is called for, and that would include us in the advertising/marketing community.
“I recently had the opportunity to attend a conference in London that explored perceptions of fake news, the current media landscape and the future of communication in our digitally-driven society.
“Their discussion yielded three key takeaways that media professionals and everyday readers alike can benefit from, each of which involves a delicate balancing act of subjective decision-making that calls into question the core of the fake news movement and the effects these accusations have on news organizations and society at large.”
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