Is it time to retire the term “fake news”?

The three key takeaways in this article are important, though my primary concern is how the prevalence of “fake news” impacts receptivity to our marketing messages. It certainly can’t help.

I concur with the finding that greater transparency is called for, and that would include us in the advertising/marketing community.

– Al

From SmartBrief:

“I recently had the opportunity to attend a conference in London that explored perceptions of fake news, the current media landscape and the future of communication in our digitally-driven society.

“Their discussion yielded three key takeaways that media professionals and everyday readers alike can benefit from, each of which involves a delicate balancing act of subjective decision-making that calls into question the core of the fake news movement and the effects these accusations have on news organizations and society at large.”

Read the full story.

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