For those of us involved in the Direct Marketing Association for years, we can only hope that this merger with the Association of National Advertisers is a case of addition by subtraction.
More for its members, fewer groups to join.
“DMA is now part of … the Association of National Advertisers. ANA is scooping up the century-old trade organization that recently rebranded the to Data and Marketing Association.
“[O]nce the merge is complete on July 1, ANA will represent ‘2,000 corporate enterprises representing 20,000 brands and engaging 150,000 industry professionals.’ ANA will then be ‘the single largest trade association in the U.S. devoted to serving all aspects of marketing.’”
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