This should not be news to anyone, but I couldn’t resist linking to it here because the validation is nice to have.
– Al
“Advertising that subverts gender stereotypes and empowers women leads to more effective business results, according to the latest research from Facebook IQ.
“The survey … reported that people in the US respond 8-10% more positively to brands that engage in gender-positive advertising than to brands that do so less or not at all.”
Facebook IQ’s latest research explores gender