Buyers To Up Ad Spend On Digital, Mobile Video

Original Digital Video ads (ODV) are here to stay and proving their value more and more every day.

Shameless self-promotion: If you think your company wants to go this route, I can help.

 – Al

From MediaPost:

“Nearly 90% of advertisers agree that ODV programming is an essential part of the marketing mix, with a majority saying the medium allows for more prominent placement and branding, in addition to reaching audiences that are unavailable through linear television.

“Over the next 12 months, more than 50% of buyers plan to increase digital and mobile video spending.”

Read the full story.

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