Ad Holding Companies to Rapidly Increase Spending With Amazon

Top ad agencies will be moving ad spend from Google and Facebook to Amazon this coming year. Seems they are onto something and the rest of us should be paying attention.

 – Al


From the Wall Street Journal:

“In search of a challenger to the Google and Facebook ‘duopoly,’ Publicis, Omnicom and WPP plan to boost their ad spending with Amazon between 40% and 100% in 2018.

“Amazon in the past has only dabbled in advertising. But in recent years, the tech and commerce behemoth has quietly been building up an ad business…”

Read the full story.

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Photo: Associated Press

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