USPS Dominating in Email Marketing Campaigns

Are you using the Post Office’s new web-based Informed Delivery service?

If not, why not? Better get on the stick before your boss asks you that same question!

Read about it below and see the Post Office’s official PDF on the service here.

 – Al

From Target Marketing:

“While it may seem counter-intuitive that an entity known to marketers for direct mail and packages dominated the email marketing category, it makes more sense when you realize consumers love it. They see pictures of their letters in an email before opening their physical mailbox. And 95 percent of them … open the emails every day.”

Read the full story.

See the official Post Office PDF about Informed Delivery service

To start receiving these posts in your inbox, click here.