Like me, you’ve no doubt noticed a lot of major brands weighing in lately on the political discussions of the day.
This is something many avoided doing until recently and I, for one, welcome it.
This article discusses why it’s a good thing and how best to do it. (Nice to see my old client REI mentioned in the article.
“Brands can’t remain disinterested in social issues any longer. They can’t bury their heads in the sand and wait for crises to blow over. Customers have found their voices and, more importantly, they’ve realized the weight that their dollars carry. Now, they’re learning to use it. “
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