Consumer Economy Growth Shifting to “Direct Brands”

Interesting. I see this as a return to the door-to-door salesmen of old, but now perhaps more properly called “screen-to-screen” salesmen.

They knew what their customers wanted and brought it to them. Precisely the same concept at work here.

Technology may change, but people apparently do not.

 – Al

From the IAB:

“rowth in most consumer categories is shifting to brands centered on direct consumer relationships and agile supply chains.

” enabled consumers and companies to communicate with each other directly, bypassing the third-party intermediaries – including advertising agencies, publishers, and retailers.”

Read the full story.

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