Astute marketers at Ikea and Burger King have recognized a social need and taken action to step in where others traditionally have led.
The result? Good press (like this) and consumer loyalty. There’s a lesson to be learned here.
“Some brands have been staging social experiments around important issues like bullying that can draw enormous interest and exposure for the company from both the national media and social media.
“Ikea is the latest to stage a live experiment. Called ‘Bully a Plant,’ the goal was to raise awareness on the effects of bullying.
“Burger King drew plenty of attention last October with what it termed a ‘social experiment’ during National Bullying Prevention Month.”
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